GET THE WORD OUT THERE: THE BENEFITS OF PRESS RELEASE WRITING AND PRESS RELEASE DISTRIBUTION

GET THE WORD OUT THERE: THE BENEFITS OF PRESS RELEASE WRITING AND PRESS RELEASE DISTRIBUTION

GET THE WORD OUT THERE: THE BENEFITS OF PRESS RELEASE WRITING AND PRESS RELEASE DISTRIBUTION

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GET THE WORD OUT THERE: THE BENEFITS OF PRESS RELEASE WRITING AND DISTRIBUTION


Press releases have become an essential tool in getting the word out there about your new product, service, or venture. But are you sure you’re using this tool to its fullest potential? Press releases have several benefits that you may not be aware of, and by learning more about them, you can better ensure that your press release will get noticed and help you meet your business goals.


WHY USE PRESS RELEASES?


Marketing a business is a large part of operating a successful enterprise. One way to market your company is through press releases, which are written in order to generate interest in your business. Press releases can be submitted to newspapers, magazines, radio stations or any other media outlets that you think would benefit from receiving information about your company. These articles should be relevant, up-to-date and well-written; paying for professional services ensures that all important details will be included in your articles.


THE KEY POINTS OF PRESS RELEASES


The point of a press release is to get media exposure, by distributing it through news agencies or your own channels. The key details in a good news story are as follows: 


(1) Headline - grab attention with a great headline 


(2) Summary – brief and snappy for those on-the-go 


(3) Body – include all relevant info about your company/product/service 


(4) Quote from expert – if you can get one, even better!


HOW DO I WRITE A PRESS RELEASE?


Like any type of content, there are different types of releases. There are news releases, which go to media outlets; event announcements for your business or personal life; and product or service announcements. When it comes to sending a news release, do your research on whom you’re contacting in order to get their name exactly right. Don’t use common names like TO WHOM IT MAY CONCERN—you want your work to stand out for all the right reasons. You can also hire an affordable professional PR writer, the two trusted are pressreleasewrap.com and presswirenews.net.


HOW DO I DISTRIBUTE MY PRESS RELEASES?


It’s one thing to write your press releases, but you also need to distribute them. This is see it here where your marketing efforts can truly hit their stride. When you write a press release and submit it to a wire service like pressreleasewrap or presswirenews, you have access to hundreds of major media outlets. Putting these marketing materials in front of influential reporters or publications can help spur sales leads and brand awareness. There are other ways to get your releases into the right hands—here are some tips for successful distribution.

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